PRESS : Techworld goes behind the scene at dating apps polo party — London
The Inner Circle: Behind the scenes at a dating apps exclusive London polo party
by Sam Shead
The Inner Circle is a dating platform for “like-minded” people that was founded in Amsterdam in 2012. It’s since been expanded to Milan, Barcelona, Paris, Stockholm and London.
I’m stood clutching a glass of champagne on the sidelines of a polo pitch in Richmond wearing a blazer and a wristband that reads The Inner Circle Summer Polo Cup 2015. It’s fair to say this isn’t my average Saturday afternoon.
The Inner Circle is a dating platform used by 13,000 people in the UK that describes itself as an “exclusive network” for “only the most successful and attractive singletons around the world”. It’s one of a clutch of new elite dating apps being downloaded onto people’s smartphones worldwide as people start to question whether swiping and scrolling through apps like Tinder and Happn, home to millions of users from all backgrounds, is the best use of their time.
Behind the scene at dating apps polo party.
